KEL: KEL - Kelly Group Limited - Chief executives newsletter
    KEL - Kelly Group Limited - Chief executives newsletter

    KELLY GROUP LIMITED
    (Incorporated in the Republic of South Africa)
    (Registration number: 1999/026249/06)
    ISIN: ZAE000093373
    Share Code: KEL

    CHIEF EXECUTIVE'S NEWSLETTER

    Dear Stakeholder

    This is the first in what is intended to be a regular series of newsletters
    designed to keep our shareholders and others with an interest in the group
    informed about developments at Kelly.  I hope you will find it useful.

    Performance overview
    Nine months into our first year as a JSE-listed company, our core staffing
    businesses in South Africa, led by our flagship Kelly brand are all
    performing strongly on the back of a buoyant market.  Turnover and EBITDA
    continue to grow at half year levels over the previous year.  The
    efficiency drive by the group has led to significant productivity gains
    which continue to improve the group's EBITDA margin.  On the permanent
    placement side, revenue was up between 40% and 50% driven by a volume
    increase of above 30% and real productivity of 16%.  Outsource revenue
    continued to grow strongly between 25% and 35%, average head-count rose by
    23% and productivity improved by about 13%.  (These figures have not been
    reviewed or audited by the company's auditors.)

    The only South African operation which did not meet expectations was
    Renwick but I am confident that it will show a quick turnaround under its
    new managing director Georgina Barrick.  Her appointment has also freed the
    group's deputy chief executive Vuyi Radebe, who had been looking after
    Renwick on an interim basis, to focus on the development of our business
    process outsourcing enterprise, where there are exciting growth
    opportunities.

    As I noted when we published our interim results in May, our American
    business is currently down due to the completion of a major project.  The
    division will still be a major contributor to the overall performance but
    full year EBITDA will be down on the previous year.  The underlying core
    business is moving in the right direction aided by a strong productivity
    improvement drive, a renewed focus on core activities and a reduction in
    overheads.
    Thanks to the strong showing from our South African operations, we remain
    on track to meet our full-year EBITDA expectations.
    In the meantime, we remain focused on our immediate strategic priorities,
    which are to continue optimising our existing businesses, drive
    efficiencies, keep costs down, and improve our client and candidate
    acquisition channels, while reviewing a number of strategic acquisition
    opportunities on an ongoing basis.

    Empowerment shareholders
    The group outlined their empowerment strategy in the prospectus at the
    listing of the Kelly Group.  A broad base empowerment consortium consisting
    of the Safika Group and Ditikeni Investment Company has acquired the 10% of
    shares from Brait Private Equity Funds, thereby finalising the group's
    empowerment transactions.

    The Kelly Group now has an effective black ownership of 33.8% made up as
    follows:
    * Kelly Black Management Trust                    3.0%
    * Temo Capital 2 (Pty) Ltd
      (Chairman's indirect investment)                2.0%
    * Safika Group                                   23.8%
    * Ditikeni Investment Company                     5.0%
                                                     -----
      Total Black Ownership                          33.8%
                                                     =====
    Brait Private Equity Fund now holds 10.9% shares in the Kelly Group and
    management, staff and directors hold 22.4% direct and indirect effectively.

    Kelly scoops Top Women Award
    At the annual Top Women Awards held last week, Kelly was presented with the
    award for the top engendered company in the private sector.  The award was
    given to Kelly in recognition of its commitment to the empowerment of women
    in the workplace.
    Kelly Group execs to lead APSO
    Elias Monage, the company's group human resource executive, has been
    appointed president of the Association of Personnel Service Organisations
    of South Africa (APSO).  He joins Bev Jack, the company's group skills
    executive, who sits on the APSO board as vice president.  APSO was
    established in 1976 to safeguard the interests of all sections in the
    industry.  It represents members in their dealings with the government and
    promotes adherence to the highest ethical standards in business.

    Services SETA grading for Kelly
    The Kelly Group has become the first in our industry to receive the
    Services SETA's three-star customer service grading.  This indicates that
    Kelly complies with the highest international standards and service levels.
    The underlying systems to achieve this grading were already in place before
    the Services SETA's audit took place, and it is reassuring to know that our
    existing systems already conform to the highest international standards.

    Topping the polls
    For the fourth consecutive year, Kelly's Johannesburg and Pretoria
    operations were voted the best employment agency by readers of The Star and
    the Pretoria News.

    Annual results
    The group's results for the year to September will be published before 30
    November 2007.  There will be a presentation on the results in Johannesburg
    on the day the results are published and in Cape Town the following day.
    If you would like to attend either of these presentations, please e-mail
    your details to our investor relations office at kellygroup@dpapr.com.

    Yours sincerely
    Grenville Wilson
    Chief executive

    Sandton
    20 August 2007
    Merchant bank and sponsor
    RAND MERCHANT BANK (A division of FirstRand Bank Limited)
Date: 20/08/2007 12:00:01 Produced by the JSE SENS Department.
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